Wish-Bone Lite Italian Dressing Swimmer Diving Pool Print Ad 1988 1980s
This 1988 Wish-Bone Lite ad freezes a swimmer mid-dive into a pool, water spraying dramatically around a streamlined silhouette, with a row of Wish-Bone Lite dressing bottles inset in the corner. The bold blue underwater photography ties the "Wish-Bone LiteStyle" message to an active, health-conscious late-80s lifestyle.
- Dramatic underwater-style shot of a diver splashing into a pool
- Lineup of Wish-Bone Lite dressing bottles including reduced-calorie Italian
- Deep blue color palette gives the page a cool, energetic feel
- Tagline "Live the Wish-Bone LiteStyle" links diet dressing to an active lifestyle
- Copy promises full flavor with less oil for the health-minded shopper
- Measure approximately 8 x 11 inches
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