Lingerie
Enter a world of timeless allure with our collection of original vintage lingerie magazine advertisements. From the elegance of Edwardian corsets to the satin slips of the 1930s and the playful nightgowns of the 1960s, each authentic print preserves the artistry, design, and charm of its era. These ads, carefully sourced from their original publications, showcase the colors, typography, and photography that once shaped fashion’s most intimate moments. Perfect for framing or curating within a personal archive, every piece offers collectors a rare glimpse into the evolving styles and cultural trends of lingerie across the decades. Whether you favor the romantic details of early 20th-century undergarments or the bold confidence of modern designs, this collection celebrates the beauty and history of lingerie advertising through the last century.
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Eileen West Lace Lingerie Romantic Soft Glam Blonde Print Ad 1992 1990s
A blonde model lounges in a cream armchair wearing a white lace camisole and matching briefs in this 1992 Eileen West ad, a soft, romantic look tha...
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Fernando Sanchez Lace Leggings Lingerie Romantic Duo Print Ad 1992 1990s
A model in lace leggings and a lace camisole strikes a dramatic pose with a male model in this 1992 Fernando Sanchez ad, a romantic, high-fashion t...
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Speedo by Warner's Sports Bra "It performs. It fits." Sporty Print Ad 1997 1990s
A bold 1997 Speedo by Warner's ad promotes sports bras with a fit-and-performance message. It is a vivid look at 1990s activewear marketing. Large...
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Jockey For Her Magic Ribs "Your Ribs Are Showing" Lingerie Print Ad 1995 1990s
A cheerful 1995 Jockey For Her ad shows a smiling model with long curls in a white Magic Ribs bra and high-cut brief, leaning against a bright bath...
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Victoria's Secret Stephanie Seymour Legs Black Bodysuit Print Ad 1993 1990s
Supermodel Stephanie Seymour leans back on a white wall under swaying palm trees in a black long-sleeve bodysuit, her long bare legs stretched out ...
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Vanity Fair Lingerie Pink Robe Bare Legs Chair Portrait Print Ad 1998 1990s
A woman with auburn hair sits in a chair in a pink satin bra and robe with her bare legs and bare feet crossed in this 1998 Vanity Fair Lingerie ad...
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Vanity Fair Lingerie Black Bra Satin Robe Bare Legs Print Ad 1998 1990s
A brunette in a black bra rests on a gilded settee, bare legs and bare feet showing, with a satin wrap sliding off her shoulders in this 1998 Vanit...
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Barely There Invisible Look Bras Bird Nests Peppers Hanes Print Ad 2007 2000s
A playful four-panel layout pairs two Barely There bras with bird nests full of blue eggs and a pair of orange peppers in this clever 2007 ad for t...
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Marilyn Monroe by Warner's Leopard Lingerie Bra Panty Robe Print Ad 1997 1990s
This black and white 1997 ad for Marilyn Monroe by Warner's pairs a model in a leopard print bra and brief, bare arms raised in a classic pin-up po...
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French Jenny Pink Fur Hat Lace Bra Tickle His Fancy Print Ad 1997 1990s
A 1997 French Jenny New York ad with a model in a fluffy pink hat and a black and white lace bra, under the line "Something to tickle his fancy!" ...
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Josie by Natori Woman in Black Lace Bra and Panties Print Ad 1997 1990s
A 1997 Josie by Natori lingerie ad in black and white, with a dark-haired woman leaning on her arm in a lace bra and matching panties. Soft black-...
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Calvin Klein Underwear Christy Turlington Bra Briefs Print Ad 1997 1990s (2pgs)
This 1997 Calvin Klein underwear two-page spread features supermodel Christy Turlington in a sheer black bra and bikini briefs in a black-and-white...
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Vassarette Stretch Satin Plum Bra Model Print Ad 1997 1990s (2pgs)
This 1997 Vassarette two-page spread shows a dark-haired model in a plum purple satin bra and matching briefs with bare shoulders and midriff on di...
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Ralph Lauren Intimates Laetitia Casta Black Lace Print Ad 1998 1990s (2pgs)
A 1998 Ralph Lauren Intimates spread with model Laetitia Casta seated barefoot in black lace lingerie against a navy backdrop, plus a clean white p...
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French Jenny New York Floral Bra and Panties Garden Print Ad 1998 1990s
A 1998 French Jenny New York lingerie ad with a smiling woman in a floral bra and matching panties, holding a watering can in a leafy greenhouse, u...
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Hanro of Switzerland Lingerie Tennis Court Print Ad 1997 1990s
This 1997 Hanro of Switzerland lingerie ad is a black and white photo of a woman in a sheer white bra and brief on a tennis court with a man holdin...
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French Jenny New York Navy Lace Lingerie Camera Print Ad 1997 1990s
This 1997 French Jenny New York ad shows a woman in a navy lace bra and panty with black opera gloves and a tiny camera beside the line "In love an...
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Chantelle Lingerie Francaise Paris Green Lace Bra Print Ad 1997 1990s
This 1997 Chantelle lingerie francaise Paris ad is a close-up of a green lace bra on bare skin with the line "Lace to the right, lace to the left, ...
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Vassarette Adriana Lima Stretch Satin Bra Print Ad 1997 1990s (2pgs)
This 1997 Vassarette ad is a two-page spread with model Adriana Lima in a black stretch satin bra and brief beside a kraft-style page for style #75...
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Beau-Sure Slips Chemstrand Nylon Bare Shoulder Back Lingerie Print Ad 1965 1960s
This 1965 Beau-Sure ad, "The Shoulder," fills most of the page with a dark, artistic photo of a woman's bare shoulder and back glowing out of the s...
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Lady Marlene Girdle Bra Sheer Vision Zodiac Lingerie Print Ad 1965 1960s
This 1965 Lady Marlene ad, "Today is the day," shows a dark-haired model in a lace Sheer Vision bandeau bra and long leg pantie girdle, framed in a...
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Lollipop Brief White Cotton Underpant Bare Back Woman Void Print Ad 1988 1980s
A sultry 1988 Lollipop Brief ad shows a woman reclining in profile, her bare back to the camera in classic white cotton briefs. The witty headline ...
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Warner's Turnabout Girdle Lace Robe Bare Shoulders Legs Print Ad 1965 1960s
This 1965 Warner's Turnabout girdle ad shows a short-haired model in a sheer lace-trimmed robe slipped off her bare shoulders, with a lace-front pa...
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Warner's Perfect Measure Half Slips Color-Coded Ruler Legs Print Ad 1988 1980s
A clever 1988 Warner's ad shows three half slips in different lengths with yellow tape measures running down each one, showing off a lineup of bare...
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Barbizon Sleepwear Pink Satin Lace Camisole Slip Blonde Bob Print Ad 1985 1980s
A soft 1985 Barbizon sleepwear ad shows a blonde bob model stretching her arms overhead in a pink satin camisole and slip with a zigzag lace V-neck...
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Maidenform Chantilly Pink Lace Bra String Bikini Lingerie Print Ad 1985 1980s
This romantic 1985 Maidenform Chantilly ad shows a blonde model in pink lace lingerie, from an underwire bra and French pant to a satin slip and a ...
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Maidenform Chantilly Lace Bra String Bikini Brunette Print Ad 1987 1980s
A dramatic 1987 Maidenform ad pairs a brunette bob model in a sheer pink Chantilly lace bra and string bikini with a pink-and-gold chalk-style fash...
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Intimage Alluring Lace Black Bra Panties Short Curly Hair Print Ad 1985 1980s
Intimage shows off its Alluring Lace Collection in this 1985 ad, with a short-haired model in a sheer black lace bra and high-cut panties posing ag...
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Gunne Sax Jessica McClintock Sleeping Beauties Lace Gown Print Ad 1985 1980s
Gunne Sax by Jessica McClintock introduces Sleeping Beauties, a 1985 collection of fanciful sleep dressing, with a curly-haired model gazing from a...
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Warners Little Fibber Contoured Bra Big Hair Brunette Print Ad 1968 1960s
This 1968 Warner's ad, 'If nature didn't, Warner's will,' features a brunette model with enormous, wind-tossed hair, shown in the brand's Little Fi...
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Maidenform Confections Bra Girdle Slip Three Women Dancing Print Ad 1968 1960s
Maidenform's 1968 'Confections' ad shows three women dancing under colorful stage lights in a lime, blue, and pink lingerie set, from bra and panti...
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Peter Pan Contour Push-Up Bra Every Woman In America Print Ad 1968 1960s
Peter Pan's bold 1968 ad declares 'Every Woman In America Needs A Contour Bra,' paired with a black-and-white photo of a model in the Simply Perfec...
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Olga Suddenly Slim Girdle Bra Lace Brunette Model Print Ad 1968 1960s
This 1968 Olga ad pairs a designer's portrait with a full-length shot of a brunette model in a lace Suddenly Slim bra and girdle set, styled with s...
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Vassarette Lace Lingerie Blue Dresser Pink Rose Romantic Print Ad 1993 1990s
This 1993 Vassarette print ad features a soft, romantic still life of white lace lingerie draped over an antique blue dresser with a single pink ro...
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Playtex Support Can Be Beautiful Bra Purple Lace Print Ad 1981 1980s
Original 1981 magazine advertisement for the Playtex "Support Can Be Beautiful" bra, promoted under the headline "WOW! A support bra that's bewitch...
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Henson Skimp Skamp Sheer Briefs Bare Back Silhouette Print Ad 1986 1980s
This 1986 print ad for Henson Kickernick's Skimp Skamp briefs features a black-and-white silhouette shot of two models from behind, showcasing the ...
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Maidenform Private Affair White Lace Bra Panty Sheer Print Ad 1986 1980s
This 1986 print ad for Maidenform's Private Affair collection features a model in a white stretch-lace bra and hi-leg brief set, parting sheer curt...
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Jockey 2010s Magazine Print Advertisement 2013 Panties "Comfort just got flirty"
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"The Diva" 2010s Magazine Photo (2 page) 2013 Lingerie Hair Modernize Retro
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Jockey 2010s Magazine Print Ad 2013 Rachel Zoe Skimmies Underwear Her
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Intismissimi 2010s U.K. Magazine Print Ad 2013 Bra Lingerie Sexy Brunette
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Paramour 2010s Magazine Print Advertisement 2013 Bra Lingerie Brunette
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Jockey 2010s Magazine Print Advertisement 2013 Rachel Zoe Legs Panties Sexy
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Formfit "You" Panties Legs Party Fun (2 Pages) 1980s Magazine Print Ad 1981
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Playtex Free Spirit Bra Black White Photo Couple Piano Print Ad 1980 1980s
Original 1980 magazine advertisement for the Playtex Free Spirit Bra, promoting a soft seamless cup design under the tagline "Look natural. Not nak...
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Wacoal Parfage Sheer Black Lace Bra Panty Set Print Ad 1991 1990s
This is an original vintage magazine print advertisement from 1991 for Wacoal Parfage. The ad features a model showcasing a sheer black lace bra an...
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Waterson Leisure Lounger Satin Nightgown Wicker Chair Print Ad 1980 1980s
Original 1980 magazine advertisement for Waterson's Leisure Lounger, a satiny free-flowing nightgown with a tie-front shirt collar, sold through th...
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Wet N' Wild Seasons Greetings Bikini Lingerie Catalog Print Ad 1981 1980s
This original 1981 Wet N' Wild “Seasons Greetings” magazine catalog advertisement features holiday-themed bikini and lingerie styles with models, i...
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Lingerie — About this collection
Explore magazine print advertisements from the early 1900s to today. This collection highlights slips, bras, girdles, and foundation sets. See studio photography and fashion editorial styles by decade. Each listing is an original magazine ad page. It is not a reprint and not the garments shown.
Why collectors love Lingerie ads
These pages capture fit, silhouette, and styling in real time. They show how underpinnings shape dresses and suits. Taglines reveal ideals around comfort and allure. Type and layout chart branding history across eras. Prices, stockists, and sizing notes help date a page. Many campaigns feature models, singers, or actors. Designers study these ads for cut, fabric, and closure ideas.
What you will find here
Browse ads across many decades and aesthetics. Compare silk and rayon slips to nylon innovations. See bullet bras, soft-cup bras, and structured girdles. Follow strap, hook, and panel changes over time. Review shapewear lines from subtle control to firm support. Note color stories and seasonal campaigns by era.
Reading the details
Look at seams, boning, and stitching near closures. Observe cup seaming and strap width by decade. Study panel placement, gussets, and elastic quality. Packaging art and size charts often appear in sets. Retailer imprints and studio credits aid provenance. These clues help date Lingerie precisely for display.
1930s–1950s shapewear focus
Collectors often seek 1930s to 1950s foundation pieces. Expect girdles, corselettes, and structured slips here. Waist nippers and garter details appear frequently. Ads show silhouette goals for each period’s dresses. Materials and closures evolve with wartime and postwar supply. This arc makes Lingerie history especially engaging.
Dating tips for Lingerie magazine print advertisements
Match silhouettes to known dress trends by decade. Hair, makeup, and hosiery styling provide quick signals. Phone formats and postal zones also help date pages. Patent numbers and fabric claims refine date ranges. Photographer styles can identify campaigns at a glance. Use several clues together for best accuracy.
Condition and care notes
All pages are original magazine ad pages. We ship flat in an archival sleeve with backing board. Use UV-safe frames and acid-free mats for display. Avoid direct sun and high humidity where possible. Handle edges with clean, dry hands. Light dusting is usually enough for care.
Building themed walls
Create trios by decade, palette, or silhouette. Pair bullet bra imagery with hourglass daywear ads. Mix black-and-white portraits with color campaigns for contrast. Add packaging close-ups for graphic interest. Rotate displays seasonally to limit light exposure. Curate sets that express your favorite eras.
How to search this collection
Use decade terms to narrow quickly. Try “1930s slip,” “1940s girdle,” or “1950s bra.” Open items and use zoom to check details. Read titles for year, subject, and key features. Save favorites and compare before checkout. Return often to see newly listed advertisements.
Tasteful imagery and audience
Collectors value aesthetic, design, and history here. Designers study construction, materials, and silhouette effects. Many buyers enjoy the elegance of classic underpinnings. We present Lingerie ads as cultural and fashion documents. Each page preserves visual history for research and display. Choose pieces that match your preferred era and mood.
Keep browsing on our site
Explore related Clothing Ads for outfit context.
Browse by decade with By Decade to refine searches.
Further reading
Understand twentieth-century foundations in The Met’s essay: Twentieth-Century Silhouette and Support.
See an overview of underwear history via the V&A: Inside “Undressed: A Brief History of Underwear”.
Notes and reminders
Every item here is an original magazine ad page. It is not a reprint and not the garment itself. Titles list decade and subject for quick reference. Descriptions add collector terms used by enthusiasts. These Lingerie pages suit framing, study, and curated displays. Enjoy the archive and build a set you love.