Cosmetics
From delicate rouge tins of the early 1900s to the high-gloss palettes of today, cosmetics advertising has always been about allure and transformation. This collection showcases a century of beauty in print — bold lipstick launches, iconic perfume tie-ins, shimmering eye shadows, and the faces that defined glamour in every era. With vivid photography, lush illustrations, and branding that reflects changing ideals, these ads are a visual history of self-expression. A treasure for collectors, makeup enthusiasts, and design lovers alike.
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Guerlain Terracotta Soleils de Legende Bronzer Print Ad 2008 2000s (2pgs)
This 2008 two-page Guerlain ad bathes a model in moody palm shadows to promote its Terracotta bronzing powder. Her bare shoulders and chest glow wi...
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Max Factor Carmen Electra ColorGenius Mineral Blush Print Ad 2008 2000s (2pgs)
Actress and model Carmen Electra glows in this 2008 two-page Max Factor ad for ColorGenius mineral blush and pressed powder. The backlit close-up s...
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Revlon Super Lustrous Lipstick Revolutionary Color Print Ad 1997 1990s (2pgs)
This 1997 two-page Revlon ad pairs a close-up beauty portrait with a full-length pose and a lineup of lipsticks. It showcases the rich berry shades...
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Max Factor Impact Lipstick High Definition Lips Red Print Ad 1993 1990s (2pgs)
Rows of deep red lipsticks glow on the left page while a close-up of bold red lips fills the right in this 1993 Max Factor Impact spread. This two-...
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Maybelline Moisture Whip Gloss Stick Christy Turlington Hat Print Ad 1993 1990s
Supermodel Christy Turlington rests her chin on her hand under a dark brimmed hat with bold berry lips in this 1993 Maybelline Moisture Whip Gloss ...
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Maybelline Expert Eyes Christy Turlington Legs Pantyhose Print Ad 1993 1990s
Supermodel Christy Turlington sits in a little black dress slipping on a heel, her long legs in sheer dark pantyhose, in this 1993 Maybelline Exper...
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CoverGirl Olay Advanced Radiance Christie Brinkley Print Ad 2007 2000s (2pgs)
This two-page 2007 spread pairs CoverGirl with Olay for Advanced Radiance makeup and features supermodel Christie Brinkley, age 53, with a soft smi...
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Max Factor Carmen Electra Volume Couture Mascara Wet Hair Print Ad 2007 2000s
Actress and model Carmen Electra stares into the camera with wet slicked-back hair, bare shoulders and a smoldering gaze in this dramatic 2007 Max ...
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Physicians Formula Eye Definer Marker Masquerade Masks Print Ad 2007 2000s
Two models in black sequin tops pose with sparkly masquerade masks against a hot coral background in this playful 2007 Physicians Formula ad for Ey...
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Rimmel London Renew & Lift Foundation Kate Moss London Look Print Ad 2007 2000s
British supermodel Kate Moss runs her hands through her hair with a cool, direct gaze in this 2007 Rimmel London Renew and Lift foundation ad. The ...
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Maybelline Define-A-Lash Mascara Christy Turlington Green Print Ad 2007 2000s
Supermodel Christy Turlington appears in dramatic profile with long, defined lashes against a lime green city skyline in this 2007 Maybelline Defin...
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OPI Malaga Wine Nail Lacquer Red Manicure Wine Glass Print Ad 2007 2000s
This 2007 OPI nail lacquer ad makes the manicure the star, with deep red nails wrapped around an oversized glass of wine on a crisp white backgroun...
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Max Factor Carmen Electra Tiger Cub "wild thing" Print Ad 2007 2000s (2pgs)
Model and actress Carmen Electra cradles a tiger cub with wild, flowing hair in this two-page 2007 Max Factor spread. The bold orange eye makeup an...
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Rimmel Underground Punk Beauty Blonde Model Collage Print Ad 2007 2000s
A blonde model with dramatic black feathered eye makeup stars in a torn-paper collage for Rimmel Underground in this edgy 2007 ad. The plaid skirt,...
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OPI Dulce De Leche Nail Lacquer Wooden Spoon Caramel Hand Print Ad 2007 2000s
A manicured hand dips a dark wooden spoon into a bowl of dripping caramel in this clever 2007 OPI ad for the nail lacquer shade Dulce de Leche. The...
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Revlon Midnight Swirl Lip Lustre Glossy Red Lips Print Ad 2007 2000s
An extreme close-up of glossy, sparkling red lips and bare shoulders fills this bold 2007 Revlon ad for the new Midnight Swirl lip lustre. The deep...
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L'Oreal Infallible 6 Hour Lipgloss Blonde Model Print Ad 2008 2000s (2pgs)
A 2008 two-page spread for L'Oreal Paris Infallible 6 Hour Lipgloss shows a blonde model with glossy pink lips and pearly eyes on one page, and a l...
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Revlon A Floral Affair Sheer Powder Blush Blonde Model Face Print Ad 2008 2000s
A close-up 2008 Revlon ad for the limited edition A Floral Affair Sheer Powder Blush shows a blonde model with soft peach cheeks and crushed blush ...
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Maybelline Dream Matte Mousse Adriana Lima Blue Eyes Face Print Ad 2008 2000s
A 2008 Maybelline New York ad features model Adriana Lima in a close-up with piercing blue eyes and a hand framing her face, promoting Dream Matte ...
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Sally Hansen Michele Merkin Woman Kissing Baby Nails Print Ad 2008 2000s
A warm 2008 Sally Hansen ad from the 'Have you seen Sally?' campaign shows a blonde woman kissing a baby in a bucket hat on a golden beach, with th...
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Cover Girl Sarah Thomas Ultimate Finish Makeup Print Ad 1997 1990s
Model Sarah Thomas looks over her shoulder with a surprised expression in a white turtleneck in this 1997 Cover Girl ad for Ultimate Finish Liquid ...
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Cover Girl Sarah Thomas LashDarkener Mascara Blue Eyes Print Ad 1997 1990s
A close-up portrait of model Sarah Thomas, with piercing blue eyes and a fresh natural look, headlines this 1997 Cover Girl ad introducing Natural ...
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Cover Girl Tyra Banks Spice It Up Fall Lipstick NailSlicks Print Ad 1997 1990s
Supermodel Tyra Banks stars in this rich 1997 Cover Girl "Spice it Up!" fall ad, glowing in bronze and ginger tones with a shimmering lip and a sat...
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Cover Girl Niki Taylor Marathon Lipcolor Winking Lipstick Print Ad 1997 1990s
Supermodel Niki Taylor flashes a playful wink and a big smile in this 1997 Cover Girl ad for Marathon Lipcolor in Wildberry. The headline "Spread t...
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Shu Uemura Lipstick Shoe Admit Your Beauty Print Ad 1998 1990s
A 1998 Shu Uemura ad with a black high-heeled shoe filled with lipsticks, under the line "admit your beauty." Artsy shoe-and-lipstick still life S...
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OPI South Seas Collection Nail Lacquer Polish Colors Print Ad 1997 1990s
This 1997 OPI ad for the South Seas Collection shows a cluster of OPI nail lacquer bottles on pale sand beside driftwood, with shade names such as ...
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Maybelline Great Wear Eyecolor Christy Turlington Print Ad 1997 1990s (2pgs)
This 1997 Maybelline two-page spread features supermodel Christy Turlington blowing bubbles in a turquoise print top under the headline "Flip your ...
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Shu Uemura Red Makeup Brush Tokyo Paris New York Print Ad 1997 1990s
This 1997 Shu Uemura ad is a close-up of a glowing red makeup brush fanned out against a dark background with the words tokyo paris new york. The d...
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Cover Girl Niki Taylor Snow White Puffer Jacket Easy Breezy Print Ad 1997 1990s
This 1997 Cover Girl ad stars model Niki Taylor laughing in a sparkly snowfall, wearing a white puffer jacket and a plum lip shade. The frosty glam...
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Stila Cosmetics Eye Rouge Illustrated Dancer Tango Salsa Print Ad 1998 1990s
A 1998 Stila Cosmetics ad with a cute illustrated blonde dancing on top of the eye rouge compacts, under the line "put a new spin on spring." Whim...
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Maybelline Eye Express Pen Model Christy Turlington Print Ad 1998 1990s
A 1998 Maybelline ad introducing the Eye Express Easy Lining Pen, with a close-up of supermodel Christy Turlington and two eyeliner pens crossed ov...
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Yves Saint Laurent Foundation Dress Up Your Complexion Print Ad 1993 1990s
A 1993 Yves Saint Laurent ad with a tilted gold YSL cap and a bottle of liquid foundation dripping, next to a woman's lips and chin, under the line...
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L'Oreal Paris Milla Jovovich Model Fall 98 Makeup Print Ad 1998 1990s (2pgs)
This 1998 L'Oreal Paris two-page spread features model and actress Milla Jovovich in a dramatic close-up with pale blue eyes, lavender lips and a f...
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Shiseido Advanced Compact Foundation Light as Air Print Ad 1997 1990s
A 1997 Shiseido ad for its Advanced Performance Compact Foundation, with a woman with a sleek red updo and dramatic eyeliner framed by a big white ...
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Givenchy Winter Fairytale Silver Leaf Headpiece Makeup Print Ad 1997 1990s
This 1997 Givenchy Winter Fairytale ad shows a silver-leaf headpiece with lipstick, eyeshadow and foundation for Autumn-Winter 1997-98. Givenchy W...
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Shiseido Light Into Darkness By Serge Lutens Print Ad 1997 1990s
This 1997 Shiseido ad, titled "Light Into Darkness by Serge Lutens," shows a body painted white with black swirls beside eyeshadow, mascara and lip...
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Maybelline Velvet Crush Orange Velvet Jacket Makeup Print Ad 1997 1990s (2pgs)
This 1997 Maybelline Velvet Crush ad is a two-page spread with a woman in an orange velvet jacket on one page and the makeup products on the other,...
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Shu Uemura Tokyo Paris New York Ginza Billboard Cosmetics Print Ad 1998 1990s
A 1998 Shu Uemura beauty boutique ad shows a busy Tokyo street with a giant billboard above the traffic. Its clean white layout is typical of late ...
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Covergirl Wetslicks Rihanna Hoop Earrings Lip Gloss Print Ad 2008 2000s
This 2008 Covergirl ad features Rihanna in a glossy pink close-up with large gold hoop earrings and a pink satin jacket. Three Wetslicks lip glosse...
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Sephora Rorschach Test Ink Blot Watercolor Perfumes Print Ad 1999 1990s (2pgs)
This two-page spread shows a mirrored pink, blue and green watercolor ink blot like a Rorschach test, with the text "endless fragrances, hundreds o...
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Rimmel London Kate Moss Lasting Finish Mineral Foundation Print Ad 2008 2000s
Supermodel Kate Moss gazes out in a natural, fresh-faced close-up for this 2008 Rimmel London ad, wearing a white tank top and a gold chain necklac...
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Covergirl AquaSmooth Compact Foundation Brunette Woman Water Print Ad 2008 2000s
A dark-haired model tilts her head back with windblown hair and bare shoulders in this fresh 2008 Covergirl ad, with a splash of water beside her. ...
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Covergirl Queen Latifah Outlast Lipcolor Long Blonde Hair Print Ad 2008 2000s
Rapper and actress Queen Latifah grins in a bright, sunny close-up with long golden hair, red lips and large silver hoop earrings in this 2008 Cove...
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Benefit Powderflage Powder Concealer Camouflage Dress Retro Print Ad 2008 2000s
A retro black and white street scene with a camouflage-print dress and pink powder puffs makes this 2008 Benefit Powderflage ad a standout. A hat-w...
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OPI India Collection Feet Anklet Bangles Nail Lacquer Print Ad 2008 2000s
This 2008 OPI India Collection ad is a close-up of bare feet and hands in matching golden nail polish, layered with an ornate ankle bracelet, stack...
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Maybelline Adriana Lima Lip Plumper Print Ad 2008 2000s (2pgs)
This 2008 two-page Maybelline ad stars model Adriana Lima in a glowing close-up with glossy lips and a clear sculptural ring, paired with a bubble-...
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Sally Hansen Hard As Nails Hands Suitcase Sandal Red Polish Print Ad 2008 2000s
This 2008 Sally Hansen Hard As Nails ad shows a woman's red-polished hands pressing down on an overstuffed suitcase while a bare, pedicured foot in...
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OPI India Color Nirvana Meditation Yellow Gown Nail Polish Print Ad 2008 2000s
This 2008 OPI India Collection ad features a model in a golden sequin and yellow chiffon gown with a jeweled collar necklace, sitting in a meditati...
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