A row of sunbathers stretches across the sand, their long bare legs and bright swimsuits filling this 1992 Bain de Soleil MegaTan ad, the sun-soake...

Two dramatic black-and-white photos fill this 1992 Neutrogena Body Oil ad, with the silhouette of a bare-backed model and a glamorous portrait of a...

A fresh 2008 Olay ad shows a woman beneath a rush of water with bare shoulders, back and legs on view. It spotlights the Botanical Fusion body wash...

A whimsical 1998 Mudd ad turns a face masque tube into a speeding race car with a masked driver at the wheel. The playful concept is classic 1990s ...

A clever 1998 Jergens ad shows a woman from behind with her back bare while water pours from a pitcher, making a visual argument for hydrated skin....

A soft, sensual 1998 Healing Garden ad frames a bare midriff in silvery tones beside a pink jasmine bath and body set. It captures the late 1990s s...

A dreamy 1998 Nivea lotion ad shows a woman resting her head on soft white pillows, capturing the sensual, soft-focus feel of 1990s skincare advert...

A radiant 1995 Oil of Olay Bath Bar ad shows a smiling woman hugging her bare shoulder in a soft towel, with the handwritten line "Now I really lov...

A laughing woman with wind-tossed hair and bare shoulders fills the left page while a splashing Olay bath bar sits on the right in this 1993 Oil of...

Two bikini models in bright floral swimsuits hold palm fronds with flowers in their hair against a blue border in this tropical 1993 Hawaiian Tropi...

A long-haired blonde in a white swimsuit looks back over her bare shoulder among lush green jungle leaves in this 1993 Banana Boat sun care ad. The...

A blue-eyed woman in a white bucket hat rests her chin on her hand against a soft blue backdrop in this fresh 1993 Noxzema skin cream ad. The elega...

Two bikini models lean against a thatched wall with hibiscus flowers in their hair in this sun-soaked 1993 Hawaiian Tropic ad, shot in Maui. The tr...

Neon-bright tubes and a green glass jar tumble across the page in this playful 1993 Escada Margaretha Ley Resort ad, with tiny line-drawn dancers l...

Actress Catherine Zeta-Jones beams with a dazzling smile in this 2007 Elizabeth Arden Intervene Eye ad, her long dark hair swept back and a drop ea...

A whimsical 2007 ad for Befine food skin care night cream, featuring a hand-sketched sleeping face on torn-edge paper surrounded by plum stars and ...

This 2007 Dior Capture Totale ad stars actress Sharon Stone with tousled blonde hair, bare shoulders and a black halter top, a glamorous look that ...

Four bikini-clad models with bare legs and bare midriffs pose on a Maui dock in front of a bright sailboard in this tropical 1992 Hawaiian Tropic a...

A tanned woman in a sparkling one-piece swimsuit and swim goggles wades through splashing ocean water in this sporty 1992 Bain de Soleil ad. Her ba...

Actress Eva Longoria sits in a black dress against a golden-orange backdrop, with her bare legs and bare shoulders on display, in this 2007 L'Oreal...

Two halved beets sit over the eyes of a hand-drawn face on torn kraft paper in this quirky 2007 Be fine food skin care ad. The natural-ingredient m...

Soft peach tones frame a seated model with bare shoulders, bare arms and bare legs in this 2007 St. Ives Healthy Brilliance ad. The airbrushed, sun...

A blonde woman stretches out on a white couch with her bare legs straight up the wall in this relaxed 2007 Johnson's Melt Away Stress ad. The smoot...

A smiling mom in an orange swimsuit with bare legs and bare shoulders helps her little girl build a sandcastle in this sunny 2007 Aveeno ad. The ne...

A cheeky 2008 two-page Target spread shows long bronzed legs stretching across both pages, one side with a Soap & Glory Girligo moisturizing mi...

A flirty 2008 Nivea body ad shows a smiling brunette in a gray tank top, her bare shoulder and midriff glowing against golden bokeh lights while a ...

A fresh 2008 Pure & Natural ad shows a brunette peeking from behind a large green leaf, a bare shoulder covered in soap suds, promoting almond ...

A sun-kissed 2008 Olay Quench Body Mousse ad shows a woman in a gray halter dress seated with bare legs, back and shoulders glowing against a cloud...

A playful 2008 Dove ad catches a laughing woman under a stream of shower water, her bare shoulders glistening beside bold yellow headline banners. ...

This 1997 California Tan Heliotherapy ad shows two women and a man with eyes closed, sun-bronzed, shirtless and with bare shoulders against a blue ...

This 1997 Clarins Paris ad for Smart Sun tanning protection shows a tanned model in a white bikini and giant straw hat, with long bare legs, bare m...

This 1997 Estee Lauder ad features model and actress Elizabeth Hurley with a big smile and glowing skin against a blue sky, with bottles of Sunless...

A 1998 Pond's Body ad for Ultra Silk Body Lotion, with a smiling woman peeking over her bare shoulder beside the bottle, under the line "Make your ...

This 1998 Pond's Body ad features a smiling model with bare shoulders and arms wrapped around herself, showing off glowing skin. It promotes Ultra ...

This 2008 Befine food skin care ad shows an illustrated woman with a purple headband and a clay mask on her face, set on torn kraft paper over a be...

This 2008 St. Ives ad shows a smiling woman sitting in a field in soft black and white, hugging her bare knees with her arms and showing bare shoul...

This 2008 Kinerase ad features a close-up of a dark-haired woman with light blue eyes and large gold hoop earrings. The Brightening Face Serum and ...

A dark-haired woman looks over her bare shoulder with a warm smile in this 2008 Aveeno ad that declares, "Natural beauty is ageless." The Positivel...

A smiling woman sits with her knees up in a flowing white dress, showing off glowing bare legs and shoulders in this breezy 2008 Aveeno ad. Soft bl...

A graphic 2008 Vaseline ad that is all legs: dozens of bare legs in every skin tone fold into a bold zigzag pattern across the whole page. Four bot...

This 2008 AHAVA ad features actress Kristin Davis with long dark hair and a bare shoulder and back, holding a soft white wrap against her chest and...

This 2008 Jergens Natural Glow ad shows a brunette model with long, tanned bare legs strolling in a coral dress, wide belt and strappy brown high h...

This 2008 St. Ives Mineral Therapy ad shows a smiling blonde model with a bare back and shoulders looking over her shoulder beside a rushing waterf...

A woman tilts her face into the spray with her eyes closed in this warm 2008 Aveeno ad, showing bare shoulders and soapy skin glistening with water...

This 1965 Charles of the Ritz ad has a bold "A Facial for the Throat" headline above a dramatic black and white profile, a woman with flowers in he...

A cool-toned two-page 1985 Revlon Moon Drops ad shows a dark-haired model in a white collar with rosy lips beside a blurred hand mirror and a pink ...

A cool blue 1988 Chanel ad shows a short-haired woman in a black backless swimsuit sitting on a diving board, her bare back and long legs glowing a...

A flirty 1988 Sea & Ski ad shows a curly-haired woman in a high-cut yellow swimsuit leaning over a sunbathing man in a white beach chair. Her l...