Six modern jazz dancers relax on a sunny studio floor with bottles of Miller Genuine Draft Light in this 1992 ad, a lively scene of leotards, bare ...

A beach ball floats above windswept grass in this 1992 Beefeater ad, with a hot pink panel and a bottle of dry gin celebrating summer in the early ...

A surreal painted chessboard fills this 1992 Grand Marnier ad, with orange-topped pawns, two brandy snifters and a giant bottle standing among the ...

This 1997 two-page Beefeater ad crowds friends around a bar in golden tones to toast a new kind of roaring decade. It is a lively example of 1990s ...

This 1995 Smirnoff vodka two-page spread lines up grinning stone gargoyles with pigeons perched on their heads under the line "Pure Mischief." The ...

A witty 1995 Bud Light ad is a single column of lowercase text pondering why men go to the bathroom alone and why relationships do not come with ex...

Colorful surfboards burst out of a splash of lemonade ringed by big lemon wedges in this creative 1993 Bacardi rum ad. The graphic zigzag boards an...

A wild hand-drawn clock with neon pink and yellow numbers spins around a Chi-Chi's margarita bottle in this fun 1993 ad. The zany Memphis-style gra...

Twenty-four colorful cocktails in quirky glasses fill a clean white page next to a bottle of DeKuyper Peachtree Schnapps in this 1993 ad. The grid ...

Four friends and a dog relax on the steps of a pretty white porch in this warm 1993 Bud Light ad. The baggy jeans, sneakers and sunny garden settin...

Cream pours into a goblet of Kahlua over ice beside a tall Kahlua bottle in a sunny window setting in this 1993 Kahlua and Cream ad. The soft light...

Two laughing guys on a dock hold up live lobsters in this witty 1993 Smirnoff vodka ad. The relaxed, grinning snapshot and clean white layout have ...

A smiling woman with bare shoulders raises a glass of Cask & Cream from a candlelit bubble bath in this warm 1998 ad. The golden glow and "seem...

A woman in a sleeveless black dress feeds a blindfolded man a sip of Grand Marnier in this flirty, black-and-white 1998 ad framed by bright red ban...

Close friends laugh and hold ice-filled cocktails in a moody blue-lit party scene in this 1998 ad for Malacca by Tanqueray gin. The candlelit room ...

Three laughing friends in painter's clothes take a break with ice-cold Coors Light bottles on a drop cloth in this cheerful 1992 ad. The frosty log...

This 1997 Bacardi rum ad shows a glowing miniature city at night with skyscrapers, neon signs and a club inside a big splash, as a Bacardi Superior...

This 1997 Tanqueray gin ad is a quirky collage of a diva in a gold gown on a stage, an orchestra pit, and a man in a box seat holding binoculars an...

This 1997 Skyy vodka ad shows a weathered hand holding glittering blue crystals under the word BLUE ROCKS, with a blue Skyy bottle at the bottom. T...

This 1997 Stolichnaya Kafya ad is a painted, art-deco style illustration of a Stoli Kafya coffee flavored vodka bottle sitting in a giant coffee cu...

This 1997 Absolut Au Kurant ad is a close-up of a black leather corset laced with bright purple ribbon, with bare skin at the waist and hips, under...

This 1997 Beefeater gin ad shows a woman lining up a pool shot beside a martini glass, with the funny line "If you're too tired to go out tonight, ...

This 1997 Absolut Ritts ad shows a woman's silhouette frozen inside an ice-carved Absolut bottle against a deep blue twilight sky, photographed by ...

A 1998 Beefeater Gin ad with a woman in a pool hall lining up a shot on the table, with a martini glass nearby, under the line "If you're too tired...

A 1998 Malibu Caribbean Rum ad with a green collage of dancing people and palm trees, with the line "Contrary to popular belief, there are a lot of...

A 1997 Ecco Domani Pinot Grigio ad with a smiling woman in black sitting cross-legged in mid-air, with the wine bottle and glass at the lower right...

A 1993 Smirnoff Vodka ad with a young couple relaxing on a sofa among moving boxes with drinks in hand, under the line "First house. First party." ...

A 1993 Finlandia vodka spread with fishermen in winter gear working on an icy blue lake with a sled, plus the bottle at the lower left and the line...

This 1997 Ecco Domani Pinot Grigio ad shows a woman high-kicking with a bottle of wine and the line "Forget the rules! Enjoy the wine." Ecco Doman...

This 1997 Captain Morgan's Parrot Bay rum ad shows jungle macaws with the lines "It's a whole different animal" and "The Captain was here." Captai...

A smiling woman in a little black dress and dark stockings sits on a velvet bench by a draped hotel window with a champagne bucket and flowers near...

A 1998 Skyy Vodka ad called "The Fez" shows a man in a satin suit and red fez with a mustache while hands pour blue Skyy vodka into his glass. The ...

This 1998 Stolichnaya Ohranj ad is a bold Art Deco style illustration by Irina Raevskaja, born 1968. A woman with orange eyeshadow holds an orchid ...

Actor Danny DeVito, in a black bowler hat and dark shirt, holds a glass of golden limoncello and a lemon branch with a cello at his side against a ...

A single Peroni Nastro Azzurro bottle stands on a bright white page next to the front of a blue vintage Italian microcar with a Roma plate. The min...

A loose watercolor painting by Francesco Clemente shows red-nailed hands holding an upside-down blue figure with a bottle shape in the middle, set ...

A framed painting shows Senator Daniel Webster visiting his friend James Crow at the log distillery in this 1959 Old Crow Bourbon ad. Below it, a b...

A silhouetted gentleman with a cane bows toward a giant glass in this bright orange and yellow 1959 I.W. Harper ad, "It's always a pleasure." Two b...

A bottle of Old Forester Kentucky Straight Bourbon, a pour shot and a white orchid sit against a blue background in this color 1959 ad touting bott...

A glass with lime and a bottle of Gordon's gin sit in front of an old English fishing scene in this color 1959 ad, "In spring, when drinks grow tal...

A fancy mantel clock, two old fashioned cocktails and a bottle of Old Charter bourbon fill this rich color 1959 ad, "Tick-tock quietly aged to perf...

Col. Frank Thompson, Chairman of the Board, and Col. James Campbell, Director, of Glenmore Distilleries pose in front of the warehouses in this col...

Leslie G. Brownlee Jr. of Cleveland relaxes with a daiquiri beside golf professional Ed Dudley at the Dorado Beach course in this color 1959 ad for...

A skier in red leaps across a glacier crevasse in the French Alps in this color 1959 Canadian Club whisky ad, told in four numbered photo steps fro...

Col. Frank Thompson, chairman of the board of Glenmore Distilleries, leans on a white fence behind a chestnut mare and her foal in this color 1959 ...

A white Borzoi Russian Wolfhound named Baron Wolfschmidt wears a red bow against a bright yellow background beside a Wolfschmidt's Vodka bottle in ...

A golfer in red slacks blasts out of a sand bunker with a crowd watching at The Masters in this color 1959 Seagram's V.O. Canadian whisky ad. The p...

The Dewar Highlander in kilt and bearskin stands with a mace beside two bottles of Dewar's White Label and Ancestor Scotch in this color 1959 ad. T...