Wacoal Fight for the Cure Lingerie Boxing Gloves Print Ad 2009 2000s
Wacoal wants lingerie to feel strong, so this 2009 ad puts a model in black-and-ivory lace with pink boxing gloves raised for the "Fi(gh)t for the Cure" campaign. The page explains that the brand has supported breast cancer research for ten years and donates for each fitting. Cause marketing with a tough, athletic twist was a growing 2000s trend. Collectors of lingerie ads will value the message.
- Bold pink headline and body copy on black make the text easy to read
- Fine print details the fundraising offer printed in the ad, not included
- Delicate lace pattern contrasts with the leather mitts
- Measures approximately: 8" x 11"
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