Ulta "The Store On Everyone's Lips" Romantic Dove Print Ad 2007 2000s (2pgs)
Ulta wants its beauty aisle to feel as gentle as a love note, and this 2007 spread pairs a model in profile, with bare shoulders and a loose romantic updo, beside a white dove resting on an outstretched hand. Airy white space makes shopping for makeup, hair and skin feel soft and aspirational, a clean look typical of 2000s beauty retail. This two-page spread was carefully removed from a magazine, so the image may not line up exact in the center.
- Parenthetical tagline adds eyes, skin and nails to the "store on everyone's lips" promise
- Pitch targets shoppers who want every cosmetic category under one roof
- Peach and cream palette suits spring, wedding or sentimental displays
- Measures approximately: 8" x 11" (each page)
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