Tiffany & Co. Atlas Collection Sterling Silver Jewelry Print Ad 1997 1990s

Tiffany & Co. presents its Atlas Collection with a simple poem-like promise that Tiffany silver is as honest as sterling pure, as original as beautiful and as timeless as tomorrow. A ribbed cuff, stacked numeral rings and ear-clips glow against a signature robin's-egg-blue box, so the jewelry becomes sculpture on a clean white page. The ad keeps its message minimal, trusting design to sell luxury at attainable prices. It reflects the restrained, modernist taste of 1990s fine-jewelry marketing from 1997.

• Printed 1997 prices range from $125 for a ribbed ring to $295 for the ribbed cuff
• Roman-numeral lettering on the rings is the collection's signature detail
• A store-locator phone number is printed above the wordmark
• Measures approximately: 8" x 11"