SXSW Interactive Austin Malcolm Gladwell Jeffrey Zeldman Print Ad 2005 2000s
SXSW invites the web crowd to Austin for its 2005 Interactive Festival, with March 11 to 15 set inside a retro-tech design built from halftone dots, a floppy disk icon and a pair of pixelated shades. The ad sells a gathering of "hi-tech visionaries" and promises opener Jeffrey Zeldman and keynote speaker Malcolm Gladwell, author of "The Tipping Point." It is aimed at designers, developers and internet entrepreneurs who wanted to be in the room when blogs and web standards were taking off. The look is pure mid-2000s optimism about the connected world.
- Roster also lists Doug Bowman, Molly Holzschlag, Craig Newmark and many other web names
- Brown and gold dot pattern gives the page a screen-printed, tech-nostalgia look
- A snapshot of early web culture for conference ephemera and Texas event enthusiasts
- Measures approximately: 8" x 11"
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