Sundown Broad Spectrum Sunblock Sun Damage Print Ad 1988 1980s
This 1988 Johnson & Johnson ad for Sundown Broad Spectrum Sunblock uses a split-face "before and after" image under the headline "Sundown vs. Sun Damage" to sell the anti-aging benefits of proper sun protection. A small diagram explaining UVA and UVB rays adds an educational, almost clinical feel to the layout.
- Split-face photography contrasting smooth skin with visible sun damage
- UVA/UVB ray diagram included as a small educational graphic
- Three Sundown SPF product shots (15, 25, and 30) shown together
- Copy focused on wrinkle prevention rather than just sunburn
- A solid pick for collectors of vintage sunscreen or skincare advertising
- Measure approximately 8 x 11 inches
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