St. Ives Firm & Glow "Does Your Glow Come With Benefits?" Print Ad 2007 2000s
St. Ives sells the idea that real beauty is a luminous glow, and this 2007 ad strips everything away to prove it. A short-haired model sits with her knees drawn up, bare shoulders, back and legs gleaming in warm peach light, so the skin itself becomes the evidence. The airy question "does your glow come with benefits?" nudges shoppers beyond a simple tan toward firmer, tighter skin, thanks to caffeine and ginseng in the new Firm & Glow formula. It captures the 2000s love of clean, spa-style, radiant beauty.
- Pared-back layout with a sprig of mint keeps attention on the jar, bottle and skin
- Swiss-inspired tagline "Visibly Healthy. Naturally Swiss." sits beside the logo
- Appeals to collectors of body-care, skincare and graceful fashion-inspired photography
- Measures approximately: 8" x 11"
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