Sony Sports Walkman FM Duck Water Resistant Portable Stereo Print Ad 1983 1980s
This 1983 Sony ad introduces the Sports Walkman FM, the first water-resistant portable stereo, paired playfully with a live duck to make the point about water resistance. The stark studio lighting and minimalist styling are hallmarks of early-80s tech advertising.
- Bright yellow Sports Walkman FM shown dripping wet beside the duck
- Copy touts sealed buttons, dial, and jack for true water resistance
- Ultra-mini MDR earphones and disc-drive cassette system highlighted
- Playful animal pairing makes for a standout, humor-driven tech ad
- Classic "SONY. THE ONE AND ONLY." branding closes the page
- Measure approximately 8 x 11 inches
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