Smirnoff Vodka "Pure Standout." Penguins Tuxedo Humor Print Ad 1994 1990s

Smirnoff wants its vodka to be the one that stands out from the flock, and this 1994 ad proves it with a tuxedo-clad penguin standing inside the bottle while his plain-feathered friends look on. The "Pure Standout." tagline turns the bottle's clarity into a joke about quality. Icy blue skies and snowy ground give the page a cool, crisp mood that fits mid-90s spirits marketing, when humor-driven animal campaigns ruled magazine pages.

• Red bow tie and cummerbund dress up the one bird that landed in the glass
• Tiny legal copy in the upper corner names the proof and the distiller
• Fun fit for bar carts, game rooms and liquor memorabilia collections
• Measures approximately: 8" x 11"