A 1977 Chap Stick ad, "Be a soft touch with Skin Quencher," an artistic nude photograph with a model's bare back, hip, and leg curved gracefully against a glittering gold backdrop, the fragrance-free lotion bottle resting near her hand.

• Full artistic nude photograph shows the model's bare back, hip, and leg
• Skin Quencher hand and body lotion bottle pictured near her hand
• Shimmering gold-toned backdrop gives the shot a soft, glowing quality
• Copy introduces the fragrance-free formula drenched with Moistutane
• Text is arranged in a curved line echoing the model's pose
• Measure approximately 8 x 11 inches