Shiseido The Makeup Dramatic Richness Opulent Glam Cosmetics Print Ad 2004 2000s
Shiseido sells makeup as high drama, framing a smoky-eyed redhead inside a swirling gold ribbon with the headline "Dramatic Richness." The pitch is opulent powder color with a dewy luster, aimed at women who want to turn up the glamour for evening. A shimmering metallic scarf and bronzed lips give the page a lush, fall-fashion mood. It is a showpiece of the glossy, jewel-toned beauty campaigns that defined the mid-2000s.
- Compact cases fanned out in the corner show the pressed shades
- Copy promises singular, ravishing shades that stay bold in combination
- Department store credit and web address are printed at the bottom
- Measures approximately: 8" x 11"
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