Secret Roll-On Deodorant Muscles "Strong Enough For A Man" Print Ad 1985 1980s

Secret flips the usual power dynamic in this 1985 ad, posing a confident career woman in front of a huge, glistening, muscle-bound figure as if his strength were hers to lean on. The line "Strong enough for a man, but pH balanced for a woman" is the hook, promising tough protection without harshness. The bold shoulder-padded look and bright floral blouse are textbook mid-80s office fashion for women climbing the ladder. It is also a fun page for fans of muscles and bare, sweat-beaded skin, which are on full display here.

• Printed claim of silky dry protection that is gentle on skin
• Bare muscular shoulders and arms form the dramatic backdrop
• Packaged bottle pictured in the corner with its pH-balanced seal
• Measures approximately: 8" x 11"