Secret Deodorant "The More You Move" Skateboard Action Print Ad 2009 2000s

Secret proves that its deodorant keeps up with real life by following a girl's skateboard run down a stone staircase in a freeze-frame sequence, the same skater repeated five times in a flowing red dress. The 2009 ad's message, "The more you move, the more it works," promotes the Flawless Renewal formula's movement-activated protection. It speaks to active teens and young women who want confidence all day long. Big action energy and a park at dusk typify late-2000s product marketing.

• Script tagline "because you're hot" curls beside the logo
• A product shot of the Invisible Solid stick sits at the lower right corner
• Movement-activated claim and all-day odor protection are explained in small copy
• Measures approximately: 8" x 11"