This 1979 Sears ad splits a single model down the middle to compare a blue turtleneck sweater on one side with the seamless "ah-h bra lite" bra worn underneath on the other, under the headline "What more could a sweater want?" The clever split-screen styling shows off the bra's smooth, seamless construction meant to disappear under clothing.

• Split-screen composition compares the sweater's outside to the bra's construction underneath
• Elasticized mesh cups and back-adjusting straps called out with labeled captions
• Seamless polyester and DuPont Lycra spandex construction highlighted throughout
• Sears "The Fashion Place" branding anchors the ad's retail tie-in
• A clever pick for any 1970s lingerie advertising collection
• Measure approximately 8 x 11 inches