Seagram's Gin "Everything They Say Is True" Cocktail Print Ad 1985 1980s

Seagram's plays the gossip card in this 1985 ad, listing everything "they say" about the gin before closing with a wink: "Everything they say…is true." The sultry photo of a woman straightening a bow tie on a formal jacket hints that the best way to enjoy a drink is with someone you know very well. It is a clever bit of social-proof marketing aimed at adults who wanted their cocktails to come with a little romance. The clean green type and cocktail-hour mood are pure mid-80s bar advertising.

• Bottle and a lime-topped glass pictured at the left
• Claims status as the number one gin in America
• Evening-wear couple suggests a date-night, cocktail-party mood
• Measures approximately: 8" x 11"