Sanson Frulight Italian Ice Cream Bars Rainbow Fruit Print Ad 2009 2000s

Sanson wants a light ice cream to feel like a rainbow dance party, and this 2009 Italian ad turns Frulight into a glowing silhouette striking a yoga-meets-disco pose. Five fruit-coated bars float down the figure in violet, green, yellow, orange and red as pineapples, berries and milk splashes burst below. The line "Leggeri e illuminati" promises treats that are light and radiant, with a maximum of 2 percent fat. It is full-on late-2000s food marketing, when saturated color and playful health claims made diet-friendly sweets feel like fun.

• Five flavors are matched to five hues in the small print
• Printed web promotion pairs 1970s moves with yoga; the offer is not included
• Milk-based gelato with a sorbet coating is described in the italic copy
• Gelato and European food-advertising collectors will enjoy the neon palette
• Note: Italian magazine page with Italian text
• Measures approximately: 8" x 11"