This 1988 Salem ad plants a lineup of Salem Slim Lights, Ultra Lights, and Lights packs into a burst of icy blue water on one page, then shows the "new packs" redesign splashing up on the facing page. The crisp, aquatic imagery and bold "The Refreshest" headline lean into Salem's cool, menthol-forward branding.

• This two-page spread was carefully removed from a magazine as a two-page spread; the image may not line up exact
• Salem Slim Lights, Ultra Lights, and Lights 100's packs shown mid-splash
• Vivid blue water and ice spray give the page a cool, refreshing look
• Facing page highlights the brand's redesigned pack graphics
• Required Surgeon General's warning and tar/nicotine figures printed in full
• Measure approximately 8 x 11 inches per page