A 1977 Riunite Wine ad, "My son, my son," built around a large illustrated sun with a smiling face raising a wine glass, paired with a bottle of Riunite Bianco.

• Large illustrated sun face fills most of the page with radiating gold rays
• Illustrated hand holds up a full glass of pale white wine toward the sun
• Riunite Bianco bottle pictured in the lower corner of the page
• Copy calls Riunite a natural child of the sun and the earth
• Available in Red, White, and Rose, all pure and natural per the copy
• Measure approximately 8 x 11 inches