Rimmel Lash Maxxx Mascara Kate Moss "Get The London Look" Print Ad 2007 2000s
Rimmel London wants mascara to feel like rock-and-roll attitude, and this 2007 ad puts model Kate Moss in smoky eyes, hot-pink shadow and lush, extended fringes. A black-and-white op-art swirl and giant pink brush turn the "Get The London Look" call into a graphic party invitation. It captures the cool, cheeky British-girl glamour that defined 2000s mass-market beauty. This listing is for the original paper ad only, not the product.
- Callout promises 3x more lashes from an exclusive precision wand that separates each one
- Tagline urges shoppers to "Get blown away"
- Drugstore list along the bottom includes Walgreens, Kmart and Meijer
- Supermodel fans and makeup collectors get a classic close-up portrait
- Measures approximately: 8" x 11"
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