Piz Buin Sun Protectants Mountain Lake White Towel Wet Hair Print Ad 1989 1980s
This 1989 Piz Buin sun protectant ad introduces the Swiss skincare line to America, showing a model in a low-cut white top and wrap against a backdrop of snow-capped mountains and a glacial lake. The damp, wind-swept hair and noticeable neckline give the page a cool, sensual editorial feel under the line "For women who love the sun and worship their skin."
- Low-cut white top shows a good amount of exposed skin at the neckline
- Sweeping mountain and lake backdrop for a premium, imported feel
- Full product lineup of Piz Buin sunscreen, after-sun, and lip care
- Wet, tousled hair styling adds to the outdoorsy editorial look
- A strong pick for sunscreen or European skincare advertising collections
- Measure approximately 8 x 11 inches
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