Physicians Formula Mineral Makeup Retro Beehive Humor Print Ad 2007 2000s

Physicians Formula uses humor to make a skincare lesson unforgettable in this 2007 ad. On the left, a beehive-topped model hides behind a medical book titled "It's An Allergy" because she is "Clueless about your sensitive skin?" and on the right she emerges smiling, because "Minerals make it crystal clear." The 1960s mod styling, from the scalloped aqua collar to the satin headband, makes the brand feel playful rather than clinical. It is a witty before-and-after story that turns ingredient science into a friendly joke.

• Frames talc-free Mineral Wear makeup as the gentle answer for breakout-prone, reactive complexions
• Pastel palette keeps the pitch fresh, cheerful and easy to display
• Great for collectors of retro-inspired hair, clever puns and throwback glamour
• Measures approximately: 8" x 11"