A 1991 Perma Soft ad uses four color-tinted portraits, black and white, pink, blue, and green, to walk through its new Color Coded Curl Care system for permed hair. Each panel pairs a different hair texture with the matching conditioner and shampoo pair below it.

• Four tinted portrait panels visually separate each curl-care formula
• Color-coded bottle pairs shown directly beneath their matching hair panel
• Copy explains which shade to reach for based on dryness, curl, or fading perm
• Soft-focus black and white photography gives the layout an artistic edge
• A striking piece for any vintage hair care or beauty product ad collection
• Measure approximately 8" x 11"