This 1988 Perma Soft ad shows off the "fantastic permed look" with a dramatic big-hair close-up alongside a second model in a soft pink power suit, both showcasing bold, voluminous curls. The tagline "Give your perm some new moves" ties together shots of the full Perma Soft haircare line, from mousse to shampoo, made specifically for permed hair.

• Dramatic big hair styling shown from two different angles and looks
• Chunky chain bracelets and statement earrings add extra 80s glamour
• Full product lineup shot featuring the Perma Soft haircare collection
• Soft pink power suit look captures classic late-80s professional style
• A fun, high-volume piece for any vintage haircare advertising collection
• Measure approximately 8 x 11 inches