Pantene Pro-V Midnight Expressions Lustrous Shine Hair Print Ad 2007 2000s

Pantene wants black hair to feel like a secret worth discovering, and this 2007 ad sells Midnight Expressions as a deep, glossy allure. A model peeks from behind a wave of ink-dark hair, her eyes sliding to the side and her red lips just visible against the shadows. The inky layout lets the gloss do the talking, a hallmark of high-contrast mid-2000s beauty advertising. It speaks directly to women with deep shades, a group the ad names outright.

• Headline promises that the darkest hours reveal rich, lustrous color
• Fine print says the Kromashine pro-vitamin system adds 100 percent more shine versus shampoo alone
• A new shampoo made for deep tones stands at lower right beside the collection details
• Measures approximately: 8" x 11"