Olay Daily Renewal Body Wash "The New Body Language" Legs Print Ad 1999 1990s
Olay wants skin care for the body to sound as polished as skin care for the face, and this 1999 ad pitches it with the line "The new body language." A model in a gray tank and shorts folds bare legs and a raised bare arm into an abstract pose, so the skin does the talking. Boxed callouts promise tone, texture and glow, a clean, clinical style typical of late-90s beauty marketing. The listing is for the original paper ad only, not the body wash.
- Copy promises 24 hours of moisture after a single shower
- Pink-labeled bottle bursts through a splash at lower right
- Slogan underneath says "Proven to transform your skin in as little as one week"
- Skincare and legs collectors will enjoy this one
- Measures approximately: 8" x 11"
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