Odd Molly Model Helena Christensen Windswept Beach Boho Print Ad 2009 2000s

Odd Molly teams up with model Helena Christensen for its spring/summer 2009 campaign, casting her as a windswept beachcomber in a pale pink cardigan with embroidered butterflies. The ad sells a bohemian, slightly melancholy kind of freedom, aimed at women who like their prettiness a little undone. The brand name is spelled in rope script across the page, a handmade touch that fits the tagline "with a perfect absence of balance." The washed-out, dreamy palette is unmistakably late-2000s indie fashion.

• Floral slip dress with lace trim peeks out beneath the knit layer
• Label-style caption notes cashmere and silk, plus the season
• Bare legs and a plunging neckline show off the breezy shoreline look
• Measures approximately: 8" x 11"