Odd Molly Helena Christensen Up-To-Me-Ism Lace Parasol Print Ad 2009 2000s
Odd Molly invites women to dress by their own rules, and model Helena Christensen embodies that spirit with a lace parasol and a plaid coat dress. The brand coined its own word, up-to-me-ism, to describe an independent approach to fall and winter style. Soft romance and rebellious pattern play share the same frame. It is a charming 2009 snapshot of bohemian fashion with a personality of its own.
- Printed catchphrase turns the ad into a mini manifesto for individuality
- Delicate umbrella trim contrasts with the structured check
- A lovely find for fans of 90s supermodels
- Measures approximately: 8" x 11"
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