Nike Mia Hamm Soccer Dancer Poem Just Do It Print Ad 1994 1990s (2pgs)
Nike wants sport to feel like pure freedom for female athletes, and this 1994 two-page spread lets star striker Mia Hamm carry that message through a typewritten poem. The left page tells of a child who was meant for ballet but found her wings on a muddy field, while a red-tinted action shot of Hamm sprinting punctuates the verse. The facing page answers with blurred ballerinas, the Just Do It slogan and the swoosh. This two-page spread was carefully removed from a magazine, so the image may not line up exact in the center.
- Hamm is billed as a 22-year-old and Women's National Collegiate Soccer Player of the Year
- Crinkled parchment texture contrasts with a cool, misty blue dance-studio scene
- The closing line, "like a dancer," ties poetry to power
- Draws fans of women's athletics, campaign storytelling and 1990s sneaker culture
- Measures approximately: 8" x 11" (each page)
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