Nexxus Holiday Hair "romantic waves" Exxtra Gel Print Ad 2007 2000s (2pgs)
Nexxus wants holiday hair to feel like old Hollywood, with cascades of copper curls and an emerald satin gown fit for party season. The left page introduces the products and a mini how-to strip, while the right page zooms into a profile view so the shine of each wave takes over. This two-page spread was carefully removed from a magazine, so the image may not line up exact in the center. Salon-tutorial marketing like this was a 2007 trend, riding the 2000s boom in at-home styling.
- Creative Director Kevin Mancuso is credited with the technique tips
- Readers are invited to text a keyword for demos, a mobile hook of its day
- Cool teal backdrop makes the auburn tones glow, perfect for hairdresser walls
- Measures approximately: 8" x 11" (each page)
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