Nexxus Diametress Root Exxtend "I Love My Body" Print Ad 2007 2000s (2pgs)
Nexxus asks "Is your hair trying to tell you something?" and answers with a clever visual: the words "I Love My Body" spelled out in voluminous locks. The spread promotes the Diametress, Headress and Root Exxtend products, each aimed at building thickness and lift from the roots. This two-page spread was carefully removed from a magazine, so the image may not line up exact in the center. It shows the 2007 salon-brand habit of treating hair as a canvas, a trend of the 2000s.
- Lettering made of hair is a memorable bit of typographic play
- Three-product lineup covers volume from root to tip
- Question-led headline makes it a strong conversation piece
- Measures approximately: 8" x 11" (each page)
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