A 1981 ad introducing New Newport Red, a non-menthol cigarette, showing a laughing couple wrestling playfully in a pile of autumn leaves. The bold red background and candid outdoor photo lean into the brand's upbeat "Alive with pleasure!" campaign.

• Couple shown laughing together while buried in a pile of fall leaves
• Newport Filter Box and Filter Kings packs pictured together
• Copy introduces the new non-menthol Newport Red variety
• "Rich tobacco taste. Alive with pleasure!" tagline features prominently
• Surgeon General's health warning printed per period regulations
• Measure approximately 8 x 11 inches