This 1979 Newport ad captures a playful pile-up in the snow, one friend tackled mid-tumble in a bright red snowsuit while three others in knit caps pull her back up laughing. The bright green background and cheerful "Alive with pleasure!" tagline capture Newport's signature upbeat, wintery take on menthol cigarette advertising.

• Friends caught mid-tumble in a playful snowy tackle, all bundled in bright knit caps
• Vivid red snowsuit pops against the white snow and green ad background
• Newport Menthol Kings and 100's packs shown in their classic green striped design
• Tagline "After all, if smoking isn't a pleasure, why bother?" reinforces the brand's lighthearted tone
• Required Surgeon General's warning printed in full at the bottom
• Measure approximately 8 x 11 inches