This 1983 Newport ad captures a laughing couple carving a pumpkin together, her tongue playfully stuck out as he digs into the top, under the bright green "Alive with pleasure!" headline. The cheerful autumn activity and candid laughter capture Newport's signature upbeat, seasonal advertising style.

• Couple shown mid-laugh carving a pumpkin together outdoors
• Bright red and tan knit sweaters add a cozy fall styling touch
• Newport Menthol Kings and Menthol Box packs shown in classic green packaging
• Tagline "After all, if smoking isn't a pleasure, why bother?" reinforces the brand's lighthearted tone
• Required Surgeon General's warning printed in full at the bottom
• Measure approximately 8 x 11 inches