A 1984 Newport Lights ad, "Alive with pleasure!", showing a laughing couple close together in falling snow, bundled in a red jacket and pink scarf. The bright yellow background and playful winter moment sell the low-tar menthol cigarette's upbeat branding.

• Couple shown laughing together with snowflakes falling around them
• Woman styled in a pink scarf, man in a red jacket and gray turtleneck
• Newport Lights Menthol Kings and Box packs pictured together
• Copy introduces "Newport pleasure comes to low-tar menthols"
• Surgeon General's health warning printed per period regulations
• Measure approximately 8 x 11 inches