A 1979 Natural Look Lilt ad shows a woman with full, bouncy curls smiling beside a small inset photo of her natural straight hair, alongside an illustration comparing sponge end wraps to tissue-wrap perm rods.

• Dramatic before-and-after comparison shows straight hair transformed into voluminous curls
• Diagram explains how sponge end wraps grip better than old-style tissue wraps
• Warm, glowing skin tone and bold red lipstick complete the polished after-look
• Bright red and yellow Lilt packaging shown for easy shelf recognition
• A useful piece for any 1970s hair care or beauty advertising collection
• Measure approximately 8 x 11 inches