Napier "Jet-Settier" Statement Necklace Jewelry Glamour Print Ad 1985 1980s
Napier takes a playful jab at its competitors in this 1985 ad, declaring the brand "jet-settier" as a laughing, sun-warmed model tilts her head into a bold statement necklace. The huge headline sits right over her smile, and the glow of bare shoulders and long red nails turns the page into a vacation daydream. Travel-ready glamour is the pitch, aimed at women who wanted jewelry to look expensive and carefree at once. The big, wavy hair and dramatic lipstick are signatures of the era.
- Fine fashion jewelry line named in tiny type at the top
- Necklace combines glossy fluted pieces on a coiled chain
- Rich, sunset-warm photography makes a bold display page
- Measures approximately: 8" x 11"
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