A 1979 More cigarettes ad shows a woman in a tan pantsuit holding a slim brown cigarette, standing beside oversized red and green More Filter and Menthol 120s cartons.

• Tailored tan pantsuit and confident pose lend the ad a polished, professional feel
• Bold red and green carton graphics make the two flavor options easy to compare
• Distinctive long, slim brown cigarette design sets the brand apart visually
• First-person quote copy frames the extra length as extra satisfaction
• Surgeon General warning notice included per period cigarette ad requirements
• Measure approximately 8 x 11 inches