Milk Olympic Swimmer Amy Van Dyken "Where's your mustache?" Print Ad 1997 1990s

This 1997 milk ad shows Olympic swimmer Amy Van Dyken tumbling underwater in goggles and a swimsuit, a milk mustache on her smile and her bare legs kicked high toward the surface. Her own words claim a world-class chug-a-lug, linking protein, calcium and potassium to the one thing every Olympian craves, gold. The campaign's playful tagline asks "Where's your mustache?" and turns a health pitch into a celebrity moment. It shows how 1990s marketing used star athletes to make a dairy staple feel energetic and cool.

• Toll-free number 1-800-WHY-MILK is printed at the upper corner
• A small ankle tattoo adds a personal detail for sports fans
• Deep ocean-blue tones and rising bubbles make a dramatic display
• Measures approximately: 8" x 11"