A 1977 Michelob ad, "How to satisfy your taste for Michelob when you both have to eat and run," introducing the seven-ounce MICH VII bottle for a quick special-occasion pour. Two Michelob bottles fill the frame against a black background, one showing a diner scene through its glass.

• Two frosty Michelob bottles shown side by side against solid black
• Small diner scene visible through the glass of the MICH VII bottle
• Copy positions the seven-ounce size for when time is short
• "Weekends were made for Michelob (and for MICH VII)" tagline featured
• Anheuser-Busch, St. Louis credited as the brewer since 1896
• Measure approximately 8 x 11 inches