This 1991 Merit Ultra Lights ad was carefully removed from a magazine as a 2-page spread, so the image may not line up exact at the center. A simple "Once in a Blue Moon" headline on the left page sets up the payoff on the right, a bold blue sweeping graphic behind the cigarette pack and the promise of unexpected flavor.

• Two-page buildup pairs a quiet opening line with a bold visual payoff
• Sweeping blue graphic arc creates strong contrast against the white left page
• Merit Ultra Lights pack shown with two cigarettes displayed beside it
• Clean, oversized serif type keeps the copy simple and easy to read
• A solid pick for vintage Merit or Philip Morris cigarette ad collectors
• Measure approximately 8" x 11"