McDonald's Big Mac Italian Fresh Lettuce Fast Food Print Ad 2009 2000s

McDonald's wants fast food to feel like a trip to the farm, and this 2009 Italian ad lets giant dewy lettuce leaves do the talking. The red panel below says that when you taste the salad, it will tell you what life in the countryside is like, with a stacked Big Mac planted at the right. It is a transparency pitch from an era when diners began asking where their food came from, and the golden arches try to answer with fields instead of fryers. The page captures late-2000s image-building at its freshest.

• Small print explains that a traceability system links produce back to the exact growing plot
• Web address invites readers to learn more about sourcing
• Closing line "Ci piace, cucinare per voi" says we like cooking for you
• Restaurant memorabilia and global advertising fans can display it in a frame or binder
• Note: Italian magazine page with Italian text
• Measures approximately: 8" x 11"