Max Factor 2000 Calorie Mascara "Fattens Lashes 200%" Print Ad 1997 1990s
Max Factor's 2000 Calorie Mascara gets a Hollywood close-up, with a model's lowered lashes brushed on by a makeup artist while a star-shaped logo says makeup that performs. The quote "Fattens lashes 200%" is credited to Gary Liddiard, movie makeup director of Up Close & Personal, giving the claim film-set credibility. Dark feathers and a glossy lip make the page feel like a backstage moment, a hallmark of 1990s celebrity-backed beauty marketing from 1997. It sells drama, volume and star-quality eyes.
- A gold-banded black tube and spare wand appear at the lower right
- A Walk of Fame-style star holds the brand name
- Shadowy lighting suits collectors of glamorous makeup advertising
- Measures approximately: 8" x 11"
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