A 1981 Max cigarette ad, "Wear a Max today," featuring a model with voluminous waved hair in a colorful striped wrap blouse, a lit Max 120 cigarette held between her fingers beside a beaded choker necklace.

• Model shown in a rainbow-striped wrap blouse with a beaded choker
• Voluminous waved hair and a long cigarette holder-style pose anchor the shot
• Max and Max Menthol 120s packs pictured together in navy and green
• Copy describes the cigarette as "long, lean, all-white, tasteful"
• Surgeon General's health warning printed per period regulations
• Measure approximately 8 x 11 inches