Martell Cognac "I Assume You Drink Martell" Glamorous Print Ad 1985 1980s

Martell wants an after-dinner brandy to feel like an assumption of good taste, and this 1985 ad lets one line do the persuading: "I assume you drink Martell". A blonde with sculpted big hair glances back over a bare shoulder while pouring from a bottle into a snifter, wrapped in a draped, shimmering gown against a smoky blue backdrop. The pitch flatters the reader into joining her circle, a very 1980s mix of status, evening glamour and statement earrings. A second bottle stands tall in the lower left, ready to seal the deal.

• Tagline "The Pride of Cognac Since 1715" claims three centuries of heritage
• The VSOP Medaillon label with its gold seal sits front and center for shoppers
• Fine print lists 80 proof and the Louisville, Kentucky importer
• Barware and liquor advertising fans can display it in a frame or binder
• Measures approximately: 8" x 11"