A 1977 Marlboro Lights ad, "The spirit of Marlboro in a low tar cigarette," showing a cowboy in a yellow rain slicker and light blue hat galloping on a black horse through open water.

• Cowboy shown mid-gallop in a bright yellow rain slicker and blue hat
• Black horse captured kicking up water in dynamic motion
• Marlboro Lights pack pictured with its gold filter tip and crest
• "Lighter in taste. Lower in tar." tagline features prominently
• Surgeon General's health warning printed per period regulations
• Measure approximately 8 x 11 inches