Mahou Beer Runway Spotlight Madrid Fashion Week Spanish Print Ad 2012 2010s

Mahou gives its beer a catwalk moment, placing a glowing bottle at the end of a runway as an audience watches from the shadows. The Spanish headline says Mahou climbs onto the runway, tying the brand to a special collection honoring designer Elio Bernhayer during Madrid fashion week. Warm amber light against the dark background makes the bottle look like the star model of 2012. It is a stylish crossover between beer advertising and haute couture.

• Event details name the August 31 show at 8:30 pm
• Appeals to collectors of international beer ads
• Printed on a Spanish magazine page larger than a typical U.S. size
• Measures approximately: 8.75" x 11.25"